Facebook Pixel
Android
If you have not done facebook set up for the android application in the Facebook developer console, follow steps from here..
If your Facebook setup is already complete, follow the steps shown in the video given below.
How It is working
- The Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website and monitor the product visits and event logs.
- It works by loading a small library of functions that you can use whenever a site visitor performs any action (called an event) that you want to track (called a conversion).
- Tracked conversions appear in the Facebook Ads Manager and the Facebook Analytics dashboard. It helps to measure the effectiveness of ads and lets you define custom audiences for ad targeting, for dynamic ads campaigns, and to analyze the effectiveness of the conversion funnels of your website.
- Mainly facebook pixel helps to create an analysis of the customer actions, i.e. product visited/searched, product added to cart, products sold, added to the wishlist, etc. Based on these statistics, Facebook pixel shows the content in the Facebook ads manager using which the users can advertise accordingly.
Requirements – Website
In order to implement the facebook pixel, you need following,
- Access to your website code
- Pixel id of your Facebook Pixel
- Access to facebook ads manager
Requirements – Application (Android)
Integrate events and conversions when a specific action is performed by the user, as described above. Manage these actions only. By managing the events that occurred on the mobile device, the user can check the event logs, and the admin can create their ad campaign in Facebook ads manager.
Below is the screenshot of an event that is tracked using the Facebook pixel
Advantage of Using Facebook Pixel
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- Grow Business with Advertising using facebook ads. Integrate app’s or website’s events and conversions done by the customers to make advertising more precise based on the statistical data. Due to this advertising will be dynamic based on statistics. Even you can target custom audience for advertising. The user can also use Dynamic Ads to target visitors based on how they have interacted with your website in the past.
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- Create custom audiences and lookalikes based on on-site visits, events or conversion. Below is the screenshot of campaign creation on the Facebook pixel.
- Record events and conversions. Soft conversions such as duration or cart abandonment and hard conversions such as sales.
- Get detailed cross-device and some cross-channel insights (people based) using Facebook Analytics.
- Build funnels in Facebook Analytics to understand your customer’s on-site path to purchase.
- Collect detailed product information as well as serve dynamic product ads and effective product retargeting ads. This is super powerful for relevant retargeting to close a sale as well as up and cross-sells.
- You can track visitors or app users with Facebook Pixel, create some events and new user segments for doing some specific actions and finally start re-marketing on Facebook and Instagram to those people.
